Why Are Good English Skills Important For Social Media Managers?

English has emerged to become the dominant language of the internet as well as social media. According to W3Techs, 60% of users communicate in English. Therefore, having a stronghold over the language is crucial for social media managers.

Strong English for Social Media Managers

Avoid these common mistakes to effectively achieve your desired results:

Spelling Errors

Hashtags are extremely sensitive social media tools. One spelling mistake could do blunders for your page.

Example — You run a merchandise brand and you’re trying to sell merch for Game of Thrones.

You make a post for the same and upload it on Twitter and Instagram. Instead of using #GameofThrones, you misspell it as #GameofThornes. Your post will not be listed in the right hashtag and you’ll miss out on many potential customers.

Practice spellings regularly and be very mindful while using hashtags.

Same content across all platforms

Each social media platform caters to a different audience. Twitter users look for short simple and easy to understand content on trendy things. While LinkedIn needs more of a business approach as it is a professional platform.

So ideally for LinkedIn, you should use language that is professional and business-friendly. While on Twitter and Instagram you can use colloquial English.

Use the Right Tone

Many customers respond to the company’s Twitter or Instagram handle with their queries, grievances and feedback.

Therefore, it is crucial that you actively respond to these messages with the appropriate tone. You do not want to sound aggressive and dismissive. Show your customers that you genuinely care about them and respond using polite language.

Unnecessarily long posts

The attention span of readers on social media platforms is extremely less, so it is imperative that your content is attractive but short at the same time. Unnecessarily long posts will put off your audience. Use stock phrases and keep your content to the point. It should be relevant but not too long.

Effective communication on social media is extremely important as it takes seconds for your message to be misinterpreted and you may never get the opportunity to clarify.

We hope this article was helpful for you in understanding the importance of good English for Social Media Managers!