Writing Tips For Content Writers To Improve SEO
One of the Best Tips For Content Writers To Improve SEO is to never lose sight of their target audience. It’s really that simple. Google rewards sites that completely answer the key phrase the searcher has entered into their search bar.
In this article, we will give you tips on how you can present your content to your readers in the way they are expecting it and improve your SEO Ranking.
Know Your Audience
Before you begin writing, take a few minutes and put yourself in the shoes of the searcher.
Ask yourself these questions:
- What keywords are they searching for?
- What sort of results are they expecting?
Visit sites that your target audience might visit. For example, you’re writing the basics of grammar articles for new English learners. Search for similar topics on google to get an idea of what your target audience is searching for and how other people have answered their queries. Follow social media handles on Instagram. Get to know your audience’s likes and dislikes.
Know Your Audience’s Reading Abilities
Read the top sites you’re competing against for SEO ranking. Notice their style. Is it conversational? Authoritative? What keywords are they using?
Write to the reading grade level of your audience. Make sure you are using the expected vocabulary. If the reader is looking for a scientific answer use scientific terms. If they aren’t, then keep vocabulary simpler, so they aren’t intimidated.
Your reading grade level must be targeted for your audience. If not, they will exit your site after the first couple of sentences. This negatively impacts your SEO.
Good Grammar Is Key
Good Grammar improves the readability of your article. A site that has typos, poor punctuation, and misuse of words will give a bad impression of the author. They’re deemed not an authority on the subject matter if they are thought to be illiterate. It will punish the site by ranking it lower. Keep in mind that this will happen even if the information is presented correctly with high authority.
Keep It Short And Simple
If a sentence has too many words, the reader gets lost in the meaning. Searchers are looking for the most concise and informative answer to their questions. Getting too wordy makes the reader exit the site early.
Don’t overcomplicate anything you don’t need to. Don’t use six words if you can say it in three.
Sound Like An Expert
If you’re going to be an authority on a subject, you should sound like you are. This is where passive voice can affect your SEO ranking.
Example:
- Priya committed the crime. (Active Voice)
- The crime was committed by Priya. (Passive Voice)
From the above example sentences, it is evident that an active voice sounds more confident. If the author overuses the passive voice, they sound weak. This leads readers to place lower confidence in the answer.
Just by implementing the content related tips above, you will improve your SEO. Focus on your reader. Understand what they’re looking for. Write to them.
We hope you implement these tips for content writers to improve SEO in your writing!